Copywriting Portfolio

A sample of my copywriting work:


Author Todd Sinclair wrote and published three books about vegan living:

Rebel Vegan Life book cover
Rebel Vegan Life Plant Based Nutrition book cover
Rebel Vegan Life Veganism on the Go book cover

Todd wanted his original descriptions to be updated to be much more engaging and entice people to buy it, as well as to better reflect his voice and the Rebel Vegan brand.

Here are the original descriptions:

I worked with Todd to get to know him and his aims and personality. I also took my extensive knowledge of how to market veganism (to both vegans and non-vegans, the latter being the much larger audience) and rewrote the descriptions.

Here are the new descriptions:

As well as the book descriptions I also created an online media kit for Todd, including a press release and bios document.

Todd was so happy with the copy that he used it for the basis of his newly-launched website.

“When I met Katrina I was still naive about building and promoting a vegan brand. She quickly became a trusted mentor. I capitalised on the depths of Katrina's expertise by enlisting her to do my website copywriting and press releases. This hugely expanded my exposure and elevated my brand, taking it to the next level. Her approach was never prescriptive – we worked together to explore how I wanted to develop my business. Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself an absolute authority and joy to work with.”

- Todd Sinclair, Rebel Vegan Life

Hey, I'm Katrina Fox.
I help you find, craft & share your stories to inspire, influence & impact your audience. I'm a personal brand coach and PR strategist for purpose-led entrepreneurs as well as a content marketing writer and content strategist for agencies and larger brands. With more than 2 decades of experience as a journalist and seven years’ experience in copywriting, content marketing and PR, I’m here to help you use strategic storytelling to grow your business and become a stand-out star in your industry.

Keen to work with me?

Get in touch and we'll go from there.