Here’s how I can help you.

I’m a freelance copywriter and content strategist who works with purpose-led brands and agencies.

I use decades of storytelling and research experience from my journalism career and combine it with proven copywriting frameworks to write copy that attracts customers to your brand like a magpie to a sequin in the sunlight.

Click on the icons below to find out details of my services.

Website Copywriting

Persuasive, data-driven copy for your website to get sales.

SEO Copywriting

SEO-optimised content to help your customers find you.

Case Studies & Interviews

Showcase how your brand makes your customers’ lives better.

PR Strategy & Media Kit

A plan & press kit to get your brand featured regularly in the media.

Blog Copywriting

Engaging blog posts that keep customers on your site.

Website Reviews

Find out what’s working on your site and what needs fixing.


White Papers & Ebooks

Boost your authority with research-driven  long-form content.


Content Strategy

What type of content you need and a plan to create it.

Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic

- Roberto Damante, Content Director, Pinstripe Media

I capitalised on the depths of Katrina's expertise by enlisting her to do my website copywriting, book descriptions and press releases. This hugely expanded my exposure and elevated my brand, taking it to the next level. Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself to be an absolute authority and joy to work with.”

- Todd Sinclair, Rebel Vegan Life

It was great to have an experienced eye over our website, assessing it afresh and knowing that Katrina was absolutely a cheerleader for the business. I loved that Katrina’s suggestions included lots of immediately actionable items – as well as longer-term changes. She has incredible depth of knowledge, is generous with it, and the positivity of her sparkling energy is contagious!”

- Alice Shopland, Angel Foods

I thoroughly appreciated being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. I highly recommend her services and am keen to work with her again.”

- Claire Smith, Beyond Investing

Hey, I'm Katrina Fox.
I’m a copywriter and content strategist for purpose-led brands and thought leaders. With more than 2 decades of experience as a journalist and seven years’ experience in conversion copywriting and content marketing, I’m here to help your brand sparkle by creating engaging content to attract your ideal customers.