Strategic storytelling for vegan, plant-based & ethical leaders

I use my 20+ years in journalism to help you find, craft & share relevant stories to inspire, influence & impact your audience
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You won’t win anyone over with your data or list of facts…

Even if you’re involved in mission-critical work trying to make the world a better place for people, animals or planet – numbers, stats and logic alone aren’t going to grab attention or influence behaviour.

Stories, on the other hand, have an innate power. They spark emotions, build trust, and can transform mere interest into fierce loyalty.

✨And guess what? You’re sitting on a goldmine of stories:

✔️ Your journey story
✔️ Your team’s stories
✔️ Your customers’ stories
✔️ Your brand’s story

But you need to identify the right ones and figure out when and how to tell them well.

That’s where I come in: I spent more than 20 years as a journalist helping hundreds of people from all walks of life tell their stories.

🌟Now I use strategic storytelling to find, craft, and share the stories of entrepreneurs, founders, experts, leaders and corporate brands to inspire, influence and engage your audiences and become a standout star in your industry.

What I do

For purpose-led entrepreneurs, founders, executives, experts, leaders & small-medium-sized businesses:


Your Journey Story

How you got to where you are & what makes you memorable

Personal Brand Audit

Find out what’s working & what next steps to take

Personal Brand Strategy

Coaching, support & feedback to build your personal brand

PR Strategy & Media Kit

A plan & press kit to get your brand featured regularly in the media

For agencies & larger brands:

Case Studies & Interviews

Showcase how your brand makes your customers’ lives better.

White Papers & Ebooks

Boost your authority with research-driven, long-form content.

Blog Copywriting

Engaging blog posts that keep customers on your site.

SEO Copywriting

SEO-optimised content to help your customers find you.

Who I am

I’m Katrina Fox

I’m here to help you increase your influence and impact by finding, crafting and sharing the stories that will connect with your audience.

With more than two decades as a journalist, seven years’ experience in content marketing and PR, with some standup character comedy along the way, I use my skills and expertise to help you shine.

We’ll collaborate to tease out your unique stories and experiences. I can also help you figure out when, why and how to use them to meet your business goals.

Who I work with

 1: Entrepreneurs, founders, executives, experts and leaders in the following spaces:







“We are extremely happy that we hired Katrina to raise the profile of our company, as well as the profile of my personal brand as a plant-based health and fitness influencer in Australia and the USA. We were featured in several articles and a major plant-based cookbook. Katrina is not only hardworking, but really easy to work with, plus she's well connected and respected in the plant-based world. She remains flexible in her approach and can see fantastic opportunities as they arise.”

- Tammy Fry, Fry Family Food Company

2: Agencies & larger brands.

Since starting out as a journalist more than 25 years ago, I’ve honed my storytelling, research, and content marketing skills to help businesses like yours succeed.

When you hire me, you get the benefit of someone who:

  • =Knows how to find and write compelling stories that attract the right people to your brand
  • =Understands how to deeply research your target market/s and produce content that resonates with them
  • =Checks facts and sources to make sure your copy is solid so you’re not caught out
  • =Creates engaging, original, SEO-optimised copy that’s written for humans first

A few of my work highlights:

  • 25 years’ experience as a senior reporter, features writer, sub-editor and editor, both on staff and as a freelancer, on a broad range of print and online media in the UK, US and Australia
  • Regular contributor to Forbes online for a year, writing about vegan and plant-based business
  • Author and editor of several books
  • Written for multiple B2B outlets in HR, housing, construction, advertising and more
  • Content marketing writing for major brands in the tech, SaaS, finance and business spaces

Brands I’ve worked with

Through my work with Pinstripe Media agency, I’ve written content in partnership with:

Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic.

- Roberto Damante, Content Director, Pinstripe Media

I’ve also written for:

I’ve worked with the following on PR, marketing & personal branding:

Client love

Katrina was invaluable in helping me find my footing in the vegan and plant-based space. She is the ultimate connector. She helped me network and gain exposure among some of the biggest names in the vegan and plant-based space. And at the same time, she helped me refine my content to ensure that I would be most impactful in finding clients and collaborators. I am truly grateful for the opportunity to work with Katrina and I would strongly recommend her as a coach to anyone who is looking to get their vegan or plant-based business off the ground fast.”
- Rachel Cook, consumer insights expert

“Katrina’s coaching led to some specific actions that increased the visibility of my personal profile and brand. Highly recommended as someone who knows their stuff.”
- Phil Preston, founder, The Business Purpose Project

A suberb writer, excellent editor, entirely reliable.”

- Pauline O'Loughlin, University of Technology Sydney (UTS) Shopfront

Katrina’s curiosity, intelligence and integrity sets her apart from other writers and editors.”

- Anne Lawson, Sirius Communications

“It’s been great working with Katrina, having someone I can go to and support me with various projects. These included giving a talk at a relevant industry event, streamlining and updating my website and getting clear on my offers. Our monthly call really helped to keep me focused and on track and it was incredibly helpful to be able to contact Katrina in-between those sessions to get her input and feedback. Katrina is a wealth of information and obviously really knows her stuff when it comes to the world of vegan and plant-based PR and marketing.”
- Coral Sirett, founder, Zest Health

“Katrina was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR, marketing and personal branding strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.”

- Mitali Deypurkaystha, founder, The Vegan Publisher

It was great to have an experienced eye over our website, assessing it afresh and knowing that Katrina was absolutely a cheerleader for the business. I loved that Katrina’s suggestions included lots of immediately actionable items – as well as longer-term changes. She has incredible depth of knowledge, is generous with it, and the positivity of her sparkling energy is contagious!”

- Alice Shopland, founder, Angel Foods

When I met Katrina I was still naive about building and promoting a vegan brand. She quickly became a trusted mentor. I capitalised on the depths of Katrina’s expertise by enlisting her to do my website copywriting and press releases. This hugely expanded my exposure and elevated my brand, taking it to the next level. Her approach was never prescriptive – we worked together to explore how I wanted to develop my business. Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself an absolute authority and joy to work with.”
- Todd Sinclair, founder, Rebel Vegan Life

Katrina has a great eye for what’s trending and who to get your work in front of. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that. I recommend her 100 percent!”

- Sara Kidd, vegan pastry chef & author

I loved the preciseness and the way Katrina looked at each detail on my website from the viewer’s perspective. She pointed out things I wasn’t aware of, and gave excellent suggestions for modifying the wording of titles and explanations describing my course. Katrina is an excellent content and marketing strategist.”
- Karen Ranzi, founder, I Feel Fabulous with Food

Apart from being very rigorous about sticking to deadlines – she never let me down – Katrina was able to turn any article that I gave her to research and write into an enjoyable, accurate read. I would have no hesitation in recommending her for both her ability and reliability.”

- Dael Climo, former editor, Building Products News & Environ

I’ve been a fan of Katrina’s work for many years. Having an expert in marketing, PR and personal branding who is well respected and well connected in the vegan community that I can go to for support for various aspects of my business has been instrumental to my growth. Katrina is so generous with her time and expertise, and I truly feel she cares about my success and the success of all vegan business owners. I can see a much brighter (and sparkly) future for all people and animals because of her leadership.”
- Stephanie Harter, founder, Coaching Like You Give a Damn

I thoroughly appreciated being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. I highly recommend her services and am keen to work with her again.”

- Claire Smith, Beyond Investing

Words written

Years' experience

Interviews carried out

Happy Customers

Keen to work with me?

Get in touch and we'll go from there.