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You won’t win anyone over with your data or list of facts…
Even if you’re involved in mission-critical work trying to make the world a better place for people, animals or planet – numbers, stats and logic alone aren’t going to grab attention or influence behaviour.
Stories, on the other hand, have an innate power. They spark emotions, build trust, and can transform mere interest into fierce loyalty.
✨And guess what? You’re sitting on a goldmine of stories:
✔️ Your journey story
✔️ Your team’s stories
✔️ Your customers’ stories
✔️ Your brand’s story
But you need to identify the right ones and figure out when and how to tell them well.
That’s where I come in: I spent more than 20 years as a journalist helping hundreds of people from all walks of life tell their stories.
🌟Now I use strategic storytelling to find, craft, and share the stories of entrepreneurs, founders, experts, leaders and corporate brands to inspire, influence and engage your audiences and become a standout star in your industry.
What I do
For purpose-led entrepreneurs, founders, executives, experts, leaders & small-medium-sized businesses:
Your Journey Story
How you got to where you are & what makes you memorable
Personal Brand Audit
Find out what’s working & what next steps to take
Personal Brand Strategy
Coaching, support & feedback to build your personal brand
PR Strategy & Media Kit
A plan & press kit to get your brand featured regularly in the media
For agencies & larger brands:
Case Studies & Interviews
Showcase how your brand makes your customers’ lives better.
White Papers & Ebooks
Boost your authority with research-driven, long-form content.
Engaging blog posts that keep customers on your site.
SEO-optimised content to help your customers find you.
Who I am
I’m here to help you increase your influence and impact by finding, crafting and sharing the stories that will connect with your audience.
With more than two decades as a journalist, seven years’ experience in content marketing and PR, with some standup character comedy along the way, I use my skills and expertise to help you shine.
We’ll collaborate to tease out your unique stories and experiences. I can also help you figure out when, why and how to use them to meet your business goals.
Who I work with
1: Entrepreneurs, founders, executives, experts and leaders in the following spaces:
ALT PROTEIN/ALT DAIRY
MIND, BODY, SPIRIT
SOCIAL ENTERPRISES & BCORPS
“We are extremely happy that we hired Katrina to raise the profile of our company, as well as the profile of my personal brand as a plant-based health and fitness influencer in Australia and the USA. We were featured in several articles and a major plant-based cookbook. Katrina is not only hardworking, but really easy to work with, plus she's well connected and respected in the plant-based world. She remains flexible in her approach and can see fantastic opportunities as they arise.”
2: Agencies & larger brands.
Since starting out as a journalist more than 25 years ago, I’ve honed my storytelling, research, and content marketing skills to help businesses like yours succeed.
When you hire me, you get the benefit of someone who:
- =Knows how to find and write compelling stories that attract the right people to your brand
- =Understands how to deeply research your target market/s and produce content that resonates with them
- =Checks facts and sources to make sure your copy is solid so you’re not caught out
- =Creates engaging, original, SEO-optimised copy that’s written for humans first
A few of my work highlights:
- 25 years’ experience as a senior reporter, features writer, sub-editor and editor, both on staff and as a freelancer, on a broad range of print and online media in the UK, US and Australia
- Regular contributor to Forbes online for a year, writing about vegan and plant-based business
- Author and editor of several books
- Written for multiple B2B outlets in HR, housing, construction, advertising and more
- Content marketing writing for major brands in the tech, SaaS, finance and business spaces
Brands I’ve worked with
Through my work with Pinstripe Media agency, I’ve written content in partnership with:
Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic.
I’ve also written for:
I’ve worked with the following on PR, marketing & personal branding:
“A suberb writer, excellent editor, entirely reliable.”
“Katrina’s curiosity, intelligence and integrity sets her apart from other writers and editors.”
“Katrina was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR, marketing and personal branding strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.”
“It was great to have an experienced eye over our website, assessing it afresh and knowing that Katrina was absolutely a cheerleader for the business. I loved that Katrina’s suggestions included lots of immediately actionable items – as well as longer-term changes. She has incredible depth of knowledge, is generous with it, and the positivity of her sparkling energy is contagious!”
“Katrina has a great eye for what’s trending and who to get your work in front of. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that. I recommend her 100 percent!”
“Apart from being very rigorous about sticking to deadlines – she never let me down – Katrina was able to turn any article that I gave her to research and write into an enjoyable, accurate read. I would have no hesitation in recommending her for both her ability and reliability.”
“I thoroughly appreciated being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. I highly recommend her services and am keen to work with her again.”
Interviews carried out
Keen to work with me?
Get in touch and we'll go from there.