Maximise your impact and drive business growth by becoming a luminary in your industry

Personal brand coaching, authority-building content marketing and PR strategy for purpose-led entrepreneurs and leaders.

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You know those people who consistently leave a lasting impression on everyone they come into contact with? They are, in the words of the Nat King Cole song, ‘unforgettable’.

That’s the power of a personal brand, and it’s the secret sauce behind the most influential figures in the world.

More than 90% of people will buy something on the recommendation of a complete stranger than they would from a company or business.

This is why your personal brand is key to building trust with your audience, turning them into loyal followers and customers.

A powerful personal brand can increase your influence, open doors to new partnerships and collaborations, and ultimately drive sales and business growth.

➡️ You’re someone who’s here to do business for good, embracing both purpose and profit.

➡️ I’m here to help you amplify your impact and make a difference.

Together, we’ll craft a personal brand strategy that reflects your core beliefs and strengths, communicates your expertise, and resonates with your ideal audience.

You’ll get coaching, feedback, support, thought leadership content strategy and PR strategy to elevate your authority and position you as a leader in your niche.

So, put on your sparkly shoes (or is that just me? Ok, I’ll put mine on – you do you 😆) and let’s take the first step towards working together.

What I do

Personal brand strategy

Coaching, support & feedback to craft your personal brand


Personal brand audit

Find out what’s working and what next steps to take.

Content Strategy

What thought leadership content you need and a plan to create it.

PR Strategy & Media Kit

A plan & press kit to get you featured regularly in the media.

Who I am

I’m Katrina Fox

I’m dedicated to helping you grow your purpose-led business, increase your sales, impact and visibility, and unlock your full potential by crafting a distinct and authentic personal brand.

With more than two decades as a journalist, seven years’ experience in conversion copywriting, content marketing and PR, I leverage my expertise to collaborate with you to clarify your mission and messaging.

Together we’ll co-create a thought leadership content and PR strategy that positions you as a leader in your industry.

Who I work with

I specialise in helping founders, entrepreneurs and CEOs in the following spaces:







“We are extremely happy that we hired Katrina to raise the profile of our company, as well as the profile of my personal brand as a plant-based health and fitness influencer in Australia and the USA. We were featured in several articles and a major plant-based cookbook. Katrina is not only hardworking, but really easy to work with, plus she's well connected and respected in the plant-based world. She remains flexible in her approach and can see fantastic opportunities as they arise.”

- Tammy Fry, Fry Family Food Company

Brands I’ve worked with

Through my work with Pinstripe Media agency, I’ve written content marketing articles for the following:

Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic

- Roberto Damante, Content Director, Pinstripe Media

I’ve also worked with the following on PR, marketing & personal branding:

Client love

Katrina was invaluable in helping me find my footing in the vegan and plant-based space. She is the ultimate connector. She helped me network and gain exposure among some of the biggest names in the vegan and plant-based space. And at the same time, she helped me refine my content to ensure that I would be most impactful in finding clients and collaborators. I am truly grateful for the opportunity to work with Katrina and I would strongly recommend her as a coach to anyone who is looking to get their vegan or plant-based business off the ground fast.”

- Rachel Cook, consumer insights expert

“Katrina’s coaching led to some specific actions that increased the visibility of my personal profile and brand. Highly recommended as someone who knows their stuff.”

- Phil Preston, founder, The Business Purpose Project

“It’s been great working with Katrina, having someone I can go to and support me with various projects. These included giving a talk at a relevant industry event, streamlining and updating my website and getting clear on my offers. Our monthly call really helped to keep me focused and on track and it was incredibly helpful to be able to contact Katrina in-between those sessions to get her input and feedback. Katrina is a wealth of information and obviously really knows her stuff when it comes to the world of vegan and plant-based PR and marketing.”

- Coral Sirett, founder, Zest Health

“Katrina was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR, marketing and personal branding strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.”

- Mitali Deypurkaystha, founder, The Vegan Publisher

It was great to have an experienced eye over our website, assessing it afresh and knowing that Katrina was absolutely a cheerleader for the business. I loved that Katrina’s suggestions included lots of immediately actionable items – as well as longer-term changes. She has incredible depth of knowledge, is generous with it, and the positivity of her sparkling energy is contagious!”

- Alice Shopland, founder, Angel Foods

When I met Katrina I was still naive about building and promoting a vegan brand. She quickly became a trusted mentor. I capitalised on the depths of Katrina’s expertise by enlisting her to do my website copywriting and press releases. This hugely expanded my exposure and elevated my brand, taking it to the next level. Her approach was never prescriptive – we worked together to explore how I wanted to develop my business. Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself an absolute authority and joy to work with.”

- Todd Sinclair, founder, Rebel Vegan Life

Katrina has a great eye for what’s trending and who to get your work in front of. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that. I recommend her 100 percent!”

- Sara Kidd, vegan pastry chef & author

I loved the preciseness and the way Katrina looked at each detail on my website from the viewer’s perspective. She pointed out things I wasn’t aware of, and gave excellent suggestions for modifying the wording of titles and explanations describing my course. Katrina is an excellent content and marketing strategist.”

- Karen Ranzi, founder, I Feel Fabulous with Food

I’ve been a fan of Katrina’s work for many years. Having an expert in marketing, PR and personal branding who is well respected and well connected in the vegan community that I can go to for support for various aspects of my business has been instrumental to my growth. Katrina is so generous with her time and expertise, and I truly feel she cares about my success and the success of all vegan business owners. I can see a much brighter (and sparkly) future for all people and animals because of her leadership.”

- Stephanie Harter, founder, Coaching Like You Give a Damn

I thoroughly appreciated being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. I highly recommend her services and am keen to work with her again.”

- Claire Smith, Beyond Investing

Words written

Years' experience

Interviews carried out

Happy Customers

Keen to work with me?

Get in touch and we'll go from there.