Writer for agencies, brands & media

I work with content marketing agencies, socially conscious entrepreneurs, change makers, impact-driven business owners, purpose-driven brands, and ethical leaders.

Here’s how:

Journalism:

Since 1997, I’ve been a reporter, features writer, sub-editor and editor, both on staff and as a freelancer for a range of mainstream and niche media in the UK, US and Australia. I’ve written news stories, feature articles, opinion pieces and blog posts. Mastheads include Forbes, ABC, Sydney Morning Herald, MindFood, YEN, B&T, News.com.au and more.   

Specialist in vegan and plant-based business reporting, and vegan lifestyle content.

Content Marketing & Copywriting:

I write SEO-optimised copy for websites, as well as blog posts and articles.

My content marketing work for Pinstripe Media includes features, case studies and profiles for clients including KPMG, CBA, Peugeot, Prospa, Westpac, Beyond Blue, Zeller, WorldFirst, Ingram Micro, Hnry, Parallo, Amazon, and more.

Other clients include the Australian Health & Education Centre; University of Technology, Sydney; NSW Nurses Association and more.

With my journalism background and my experience as a podcaster since 2016, I’m an ace interviewer and can provide you with expert profiles and case studies.

Editing & Proofreading:

Having trained as both a writer and editor throughout my journalism career, I’m used to cleaning up copy and correcting typos and spelling mistakes.

PR consulting:

Who better to write a press release and put together a PR strategy for you than an experienced journalist? We know what the media wants and how to craft an attention-grabbing press release. Clients include Fry’s Family Foods, Million Dollar Vegan, Beyond Investing and more.

Speaking, MC-ing, Panel Hosting:

I’m an experienced speaker, MC and panel host who can facilitate conversations to engage audiences and initiate social change. Clients include VegFestUK, Naturally Good Expo, Alibi restaurant and more.

I’m the founder of VeganBusinessMedia.com, author of Vegan Ventures: Start and Grow an Ethical Business and the host of the Vegan Business Talk podcast.

I don’t do beige and have a penchant for glitter, bling and disco ✨

Find out more about me here.

Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent journalist who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic.
– Roberto Damante, content director, Pinstripe Media content marketing agency