Content Marketing (Business) Articles

A sample of some of my content marketing work:

Below are a selection of articles I wrote for Pinstripe Media (Australian business publisher and content marketing agency) for their clients:

How to do global business ethically – Pinstripe Media for WorldFirst

Is your business a victim of ‘data paralysis’? It’s more common than you think – Kochie’s Business Builders/KPMG

Love your business but not a numbers person? Try this mental shift – Kochie’s Business Builders/KPMG

The 3 types of cybersecurity threats every small business owner should be aware of – Kochie’s Business Builders/KPMG

‘We’re saving $10,000 a year’: How restaurants and retailers are winning the war on payment fees – Kochie’s Business Builders/KPMG

“You don’t have do it alone.” We need to talk about small business owners and mental health – Kochie’s Business Builders/Beyond Blue

“There’s a revolution coming”: Tourism Tropical North Queensland CEO on the future of travel – Kochie’s Business Builders/Tourism Tropical North Queensland

‘Communicate without taking an approach of superiority’: 5 rules for running a business with your better half – Kochie’s Business Builders/Prospa

The 5 golden rules for making your business commercially viable – Kochie’s Business Builders/KPMG

Want to grow your SaaS startup? There’s a new program to help you scale and sell more – StartupDaily/Ingram Micro)

“You’ll know deep down when it’s time to fly solo”: 5 signs you’re ready to start your own business – Flying Solo/Commonwealth Bank) 

Case study articles

Meet the Aussie company that manufactures human body parts, thanks to smart R&D – Kochie’s Business Builders/KPMG

The secrets of Canva’s success on Google Ads – Kochie’s Business Builders/KPMG

How Gardenworld is using online sales to grow – Kochie’s Business Builders/Peugeot

Milkdrop is making painful breast pumping a thing of the past – Kochie’s Business Builders/Amazon

This former jet ski and car racer is bringing bamboo bandages to the world – Kochie’s Business Builders/Amazon

How this tech company 10xed its salesforce and scaled globally through a strategic partnership – StartupDaily/Ingram Micro)



Through my work with Pinstripe Media content marketing agency and business publisher, I put together an ebook for global software company Freshworks in partnership with Startup Daily.

Startup Success Secrets: How to Set up Your Foundations to Win the Long Game is a 3000-word ebook that shares valuable advice for startups, including case studies, while seamlessly weaving in comments from Freshworks and positioning the brand as the go-to all-in-one CRM to unite sales and marketing.

Startup Secrets ebook copywriter Katrina Fox for Startupdaily and Freshworks

Hey, I'm Katrina Fox.
I help you find, craft & share your stories to inspire, influence & impact your audience. I'm a personal brand coach and PR strategist for purpose-led entrepreneurs as well as a content marketing writer and content strategist for agencies and larger brands. With more than 2 decades of experience as a journalist and seven years’ experience in copywriting, content marketing and PR, I’m here to help you use strategic storytelling to grow your business and become a stand-out star in your industry.

Keen to work with me?

Get in touch and we'll go from there.