Content Marketing (Business) Articles
A sample of some of my content marketing work:
Below are a selection of articles I wrote for Pinstripe Media (Australian business publisher and content marketing agency) for their clients:
How to do global business ethically – Pinstripe Media for WorldFirst
Is your business a victim of ‘data paralysis’? It’s more common than you think – Kochie’s Business Builders/KPMG
Love your business but not a numbers person? Try this mental shift – Kochie’s Business Builders/KPMG
The 3 types of cybersecurity threats every small business owner should be aware of – Kochie’s Business Builders/KPMG
‘We’re saving $10,000 a year’: How restaurants and retailers are winning the war on payment fees – Kochie’s Business Builders/KPMG
“You don’t have do it alone.” We need to talk about small business owners and mental health – Kochie’s Business Builders/Beyond Blue
“There’s a revolution coming”: Tourism Tropical North Queensland CEO on the future of travel – Kochie’s Business Builders/Tourism Tropical North Queensland
‘Communicate without taking an approach of superiority’: 5 rules for running a business with your better half – Kochie’s Business Builders/Prospa
The 5 golden rules for making your business commercially viable – Kochie’s Business Builders/KPMG
Want to grow your SaaS startup? There’s a new program to help you scale and sell more – StartupDaily/Ingram Micro)
“You’ll know deep down when it’s time to fly solo”: 5 signs you’re ready to start your own business – Flying Solo/Commonwealth Bank)
Case study articles
Meet the Aussie company that manufactures human body parts, thanks to smart R&D – Kochie’s Business Builders/KPMG
The secrets of Canva’s success on Google Ads – Kochie’s Business Builders/KPMG
How Gardenworld is using online sales to grow – Kochie’s Business Builders/Peugeot
Milkdrop is making painful breast pumping a thing of the past – Kochie’s Business Builders/Amazon
This former jet ski and car racer is bringing bamboo bandages to the world – Kochie’s Business Builders/Amazon
How this tech company 10xed its salesforce and scaled globally through a strategic partnership – StartupDaily/Ingram Micro)
Through my work with Pinstripe Media content marketing agency and business publisher, I put together an ebook for global software company Freshworks in partnership with Startup Daily.
Startup Success Secrets: How to Set up Your Foundations to Win the Long Game is a 3000-word ebook that shares valuable advice for startups, including case studies, while seamlessly weaving in comments from Freshworks and positioning the brand as the go-to all-in-one CRM to unite sales and marketing.
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