flexile-white-logo

🌟Linkedin story sparkle

Linkedin storytelling

Using your experiences or those of your clients, we’ll create a story that shares who you are, what you do and why you do it in a way that connects deeply with your ideal audience.

Do others know exactly what you do and who you do it for?

If a friend or colleague were looking to hire someone that you’d be a perfect fit for, would you be top of mind for them to refer you?

Yep, we’re all multi-faceted and you may have a heap of talents, but if people don’t know you for your one thing or how exactly you help others … they just end up confused and you can miss out on leads, introductions or sales.

But even once you’re clear on this, you can’t just list off your CV in chronological order to communicate who you are and what you do. Because, boring!

 

There’s one thing that sets you apart from other people with similar skills and professional backgrounds: your stories.

You don’t have just one story, of course. Your life is made up of hundreds or thousands of stories.

But it’s helpful to be able to explain who you are, what you do, why you do it, how you came to this place and what sets you apart from others … in the form of a short story.

Let’s face it, no one’s got time for an epic multi-hour monologue, following the 12 steps of the hero’s journey.

Investors, customers, clients, boards, c-suite executives are busy folks.

They need to know what makes you the right person to deliver (the product, service, business, corporate initiative) right now.

You need to connect with them human to human, and move them emotionally. And nope, I don’t mean with sob stories or major dramas…

With a story, told or read in around 2-3 minutes, that results in them saying or thinking:

“I get this person. I understand who they are, what they do, how they came to do it and why they’re the best. I know who to call on when I need them and I can easily refer them and introduce them to the right people.”

Look, you can do this yourself. We’re all storytellers. But I also know that it can be tricky looking at your whole life and figuring out which bits are relevant and what to keep in (heck, I even got help doing mine!).

As a former journalist with 20-plus experience telling stories of people from all walks of life, combined with my strategic storytelling skills, my super power is asking the right questions to elicit stories from you.

✨ With my LinkedIn Story Sparkle, I find the relevant parts of your life, then design and write a short story that has your audience crystal clear on your super powers.

Here’s how it works:

  • We get on a 60-min story interview by Zoom
  • I put together a first draft of the story
  • We work together to refine it
  • You have something you want to post

Investment: $350 AUD (approx £170, $220 USD)

Client testimonials

 

Here’s what some of my clients have said about working with me:

Katrina’s strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.
Mitali Deyupurkaystha

The Vegan Publisher

Katrina’s curiosity, intelligence and integrity sets her apart from other writers and editors.
Anne Lawson

Sirius Communications

An absolute professional and pleasure to work with. Katrina is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic.
Roberto Damante

Former content director, Pinstripe Media

Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself an absolute authority and joy to work with.
Todd Sinclair

Rebel Vegan Life

Katrina is a fabulous writer. I regularly commissioned her to write personal profile stories on some of the biggest names in the vegan community. She is always professional, brings wonderful flair to her writing, and is simply a pleasure to work with.
Rachael Morris

Former editor, Nourish magazine

Hey, I'm Katrina Fox.
I help vegan founders, consultants, coaches, CEOs, corporate professionals and other leaders to harness the power of story to ethically influence and create positive change. With more than 2 decades of experience as a journalist and seven years’ experience in copywriting, content marketing and PR, I’m here to help you use strategic storytelling to grow your personal brand and become a stand-out star in your industry.

Keen to work with me?

Get in touch and we'll go from there.