I’m currently interviewing a bunch of business owners for my new book. I’m loving hearing their insights and tips, but more important are their stories. Stories engage us on many levels: Our minds, emotions, values and spirit. We’re hard-wired to connect with stories. We literally can’t help ourselves and a good storyteller will suck us… Read More
Media tips for speakers
Recently I had the privilege of being invited to speak at the National Speakers Association NSW chapter meeting. I presented on The Top 3 Strategies for How to Grow Your Expert Profile Using Free Publicity in the Media. My partner Tracie recorded the presentation and you can watch it at the link below. I cover… Read More
Are you lying to yourself?
On 30 October 2012, I decided I wanted to be a transformational coach and help people live happy lives. I set up a private limited company and started to go to networking events spruiking my new ‘Mindset Makeover’ business. Thing is, I was lying. To myself as well as other people. I wasn’t lying deliberately…. Read More
What is ‘off the record’ and when should you use it?
I get asked a lot what ‘off the record’ actually means and whether a person should use it during a media interview. There are two schools of thought around what ‘off the record’ means. 1. The first is that you’re chatting to a journalist and you share a piece of information. But they can’t publish… Read More
Lessons from a baby snow goat
Severely dehydrated and suffering from a debilitating joint disease that left his hind legs motionless, Frostie, a baby snow goat, was off to a bad start in life. Fortunately he found himself at Edgar’s Mission animal sanctuary in Victoria, Australia. Founder Pam Ahern and her team refused to give up on the kid they named… Read More
How much of yourself should you share with the world (and media)?
I often say how glad I am that I’m of a generation (X) where social media and mobile phones with cameras didn’t exist when I was younger. When I look back at some of the antics I got up to in my 20s, I’m surprised and grateful that I’m still alive! I marvel at my… Read More
Should I be controversial in media interviews?
This past week’s been an emotional rollercoaster for me. My partner Tracie broke her arm and displayed an amazing resilience that put me to shame. It was quite the wake-up call. I learned three key things: • Playing small and safe doesn’t help you, those close to you or the causes you’re passionate about. • … Read More
Put this one thing on your website to get journalists to quote you
Stressed. Irritable. Frustrated. These are some of the emotions journalists feel a lot of the time and particularly when we’re on a short deadline. We’ve got a story to write and we need an expert quote. Of course we turn to the oracle known as Google and start checking out your website – and those… Read More
What do I do when a journalist doesn’t get back to me?
Last week I pitched an article to a mainstream media outlet. They’ve published me before and the odd time they haven’t wanted to go ahead, they’ve let me know so I could pitch it elsewhere. This time I got no reply. I followed up and again, got no reply. I’ve also had a time a… Read More
How do you know when you’re ready to be in the media?
I watched a fab talk by vulnerability researcher and author Brene Brown recently called Why Your Critics Aren’t the Ones Who Count. It resonated massively with me and my favourite quote is: “If you’re not in the arena also getting your arse kicked, I’m not interested in your feedback.” Brene was talking to a group… Read More
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