White Papers & Ebooks
Ebooks and white papers are a smart way for you to increase your authority and credibility.
They provide a powerful way to establish yourself as an expert in your field, as well as demonstrate the depth of your knowledge and expertise.
With engaging, original, well-researched content that provide valuable insights to your target audience, ebooks and white papers can help your brand stand out from the competition and build trust with your customers.
From $2000 AUD.
Through my work with Pinstripe Media content marketing agency and business publisher, I put together an ebook for global software company Freshworks in partnership with Startup Daily.
Startup Success Secrets: How to Set up Your Foundations to Win the Long Game is a 3000-word ebook that shares valuable advice for startups, including case studies, while seamlessly weaving in comments from Freshworks and positioning the brand as the go-to all-in-one CRM to unite sales and marketing.
Through my work with Pinstripe Media content marketing agency and business publisher, I put together an ebook for professional services firm KPMG Australia in partnership with Kochie’s Business Builders.
Applying for Business Grants and R&D Tax Incentives is a 3000-word ebook that shares helpful tips on how small to medium businesses can access government grants. It includes original expert advice from KPMG employees as well as case studies of SMEs that have grown their businesses by leverage grants and the R&D tax incentive.
Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic.
What does it cost?
Ebooks and white papers start from $2000 AUD depending on scope and length.
How long does it take?
Depending on how much research or interviews I need to do, I can typically turn ebooks and white papers around in 6-8 weeks, possibly sooner.
How much notice do you need?
It depends on my workload. When you make an enquiry, be sure to list any deadline if there is one.
What kind of clients & brands do you write for?
With more than 25 years’ experience as a journalist in a range of different industries, I can turn my hand to review websites in most sectors and enjoy the diversity. That said, I specialise in purpose-led brands and thought leaders, including vegan, plant-based, alt protein, alt dairy, eco, BCorps. I also specialise in tech and SaaS. I’m happy to work with agencies as well as with brands directly. I don’t work with companies who sell or make products with animal ingredients; nor do I work with fossil fuel brands or Big Pharma.
What do you need from me?
You’ll need to fill in a questionnaire about your brand, audience and business goals. You’ll also need to review the video and written report I give you and get on a 30-min call me with me to ask any questions within 30 days of delivery.
Why should I hire you?
You get the benefit of someone with more than 25 years of journalism experience (storytelling, research, fact checking), as well as copywriting skills and the latest content marketing know-how. This means you get helpful, relevant, engaging content for your audience to position you or your brand as a thought leader and expert. I’m also friendly, fun and reliable.
How do I get started?
Fill out the short form on my Contact page and we’ll go from there.
What's the process of working with you?
Find out the details on my How I Work page.
Keen to work with me?
Get in touch and we'll go from there.