Website Reviews

Website review Katrina Fox

You’ve invested in a website – which is your 24-hour sales team, so you want it to work for you. Let’s make sure it’s performing at its best.

Are your titles and meta descriptions up to scratch so that Google and other search engines can easily find your content when people type in the relevant keywords?

Is your site loading slowly (a definite-no-no, not only in Google’s eyes but people no longer have the patience to wait so they’ll bounce off to your competitors’ sites).

In this comprehensive review of your site, I’ll look at:

  • Site structure, layout, speed and user experience
  • Mobile-friendliness
  • Broken links
  • SEO and keywords with advice on title tags and meta descriptions for your key pages
  • Copy on your key pages and how to optimise it
  • Content formats and visuals and how to optimise these

You’ll get:

  • A video review of your site with strategic recommendations (duration 60-90 mins)
  • A written report summarising key recommendations for you or your copywriter or developer to implement
  • Detailed copy audit of your key pages
    A 30-minute call with me to clarify anything in the above and ask me questions


This depends on how many key pages you’d like to me to do a detailed review of.

As a guide: 4 pages starts at $1,000 AUD.


How it works

Get in touch initially telling me your website URL, a short paragraph about the business and how many key pages you’d like me to review.

I’ll come back to you with a firm quote.

Once you’ve agreed to the quote, I send you a proposal document and invoice (full payment is required upfront).

After I receive payment from you, I send you a questionnaire to fill out so I can learn more about your brand, audience and business goals.

I complete the video review and written report and send it to you.

Within 7 days you watch the video and read the report.

After you’ve watched the video and read the report, within 30 days we get on a 30-minute call where you can ask me any questions.


What does it cost?

Website reviews start from $1000 AUD.

Do you write copy for me?

No, but the review does include a detailed audit of content for 4 of your key pages, with suggestions and recommendations for you or your copywriter to implement. You’re welcome to hire me to write/rewrite your copy after the review.

How long does it take?

I can usually review your site and provide you with the video and report within 14 days. If you need it sooner, let me know when you fill out my enquiry form.

How much notice do you need/

It depends on my workload. When you make an enquiry, be sure to list any deadline if there is one.

What kind of clients or brands do you do reviews for?

With more than 25 years’ experience as a journalist in a range of different industries, I can turn my hand to review websites in most sectors and enjoy the diversity. That said, I specialise in purpose-led brands and thought leaders, including vegan, plant-based, alt protein, alt dairy, eco, BCorps. I also specialise in tech and SaaS. I’m happy to work with agencies as well as with brands directly. I don’t work with companies who sell or make products with animal ingredients; nor do I work with fossil fuel brands or Big Pharma.

What do you need from me?

You’ll need to fill in a questionnaire about your brand, audience and business goals. You’ll also need to review the video and written report I give you and get on a 30-min call me with me to ask any questions within 30 days of delivery.

Do you factor in SEO?

Yes. I take a broad view of your site and give you suggestions regarding your titles and meta descriptions and recommendations on how to optimise your site for SEO.

Why should I hire you?

I have a mix of writing skills (journalism, copywriting) and SEO know-how, having completed Kate Toon’s comprehensive Recipe for SEO Success course. I give you recommendations about your copy as well as some basic technical recommendations.

How do I get started?

Fill out the short form on my Contact page and we’ll go from there.

What's the process of working with you?

Find out the details on my How I Work page.

It was great to have an experienced eye over our website, assessing it afresh and knowing that Katrina was absolutely a cheerleader for the business. I loved that Katrina’s suggestions included lots of immediately actionable items – as well as longer-term changes. She has incredible depth of knowledge, is generous with it, and the positivity of her sparkling energy is contagious!”

- Alice Shopland, Angel Foods

I loved the preciseness and the way Katrina looked at each detail on my website from the viewer's perspective. She pointed out things I wasn’t aware of, and gave excellent suggestions for modifying the wording of titles and explanations describing my course. Katrina is an excellent content and marketing strategist.”

- Karen Ranzi, I Feel Fabulous with Food

Katrina is the go-to expert for any organisation looking to raise their profile or increase sales. She recently reviewed the homepage of our website and suggested some very clever tweaks to increase our conversion rate. Thank you so much Katrina for all the inspiration and valuable advice you have given us over the years!

- Arthur Voorwinden, Just Add Vegan

Hey, I'm Katrina Fox.
I’m a copywriter and content strategist for purpose-led brands and thought leaders. With more than 2 decades of experience as a journalist and seven years’ experience in conversion copywriting and content marketing, I’m here to help your brand sparkle by creating engaging content to attract your ideal customers.

Ready to work with me?

Get in touch and tell me about your project.