Website Copywriting

Website copywriting with Katrina Fox two cats.

Your website is a member of your sales team. Unlike the human staff who need breaks and to have a life, this employee is ‘on’ 24/7.

Its job is to nurture, educate, inform and persuade visitors to take an action such as opting in for your freebie, signing up to your email newsletter, filling out an enquiry form or buying something from you.

The snazziest-looking website can’t do any of that without the right copy that speaks directly to your ideal customer in the right way.

You could write the copy yourself. Everyone’s a writer, right? Well, nope. And even if you are, although you know your business inside out, it’s tough to write your own content.

Or you could hire a professional copywriter who’ll work with you to create persuasive, compelling, interesting words with your brand’s voice and personality.

I offer website copywriting packages, as well as customised services. 

Website Copywriting Packages


What does it cost?

It depends on what you want, but you can get an idea from my packages. I need to do a LOT of research before writing a word: On you, your brand, your customers, your competitors. This is so I can nail your brand ‘voice’ as well as speaking to your potential customers in language they use and connect with.

Do you design & build my website too?

No, I do the words for you. But I provide a ‘wireframe’ showing a basic layout, as well as a marked-up copydeck that you can hand to your designer and developer. I can also connect you with suitable web designers and developers if required.

How long does it take?

I aim to provide you with your website copy within 4-6 weeks, sometimes sooner.

How much notice do you need?

It depends on my workload. I’ll only take on projects when I have enough time and creative capacity to deliver the best website copy for you. When you make an enquiry, be sure to list any project deadline if there is one.

What kind of clients & brands do you write for?

With more than 25 years’ experience as a journalist writing for a range of different industries, I can turn my hand to most topics and enjoy the diversity. That said, I specialise in purpose-led brands and thought leaders, including vegan, plant-based, alt protein, alt dairy, eco, BCorps. I also specialise in tech and SaaS. I’m happy to work with agencies as well as with brands directly. I don’t work with companies who sell or make products with animal ingredients; nor do I work with fossil fuel brands or Big Pharma.

What do you need from me?

You’ll need to complete a comprehensive briefing document about your brand and your business goals. We can do this together on a deep-dive Zoom call of between 60-90 minutes. No one knows your brand better than you, so this is an important step to help me deliver amazing web copy for you. You also need to allow time to review my first draft and for us to work together through any revisions, in line with the deadlines we set.

Do you factor in SEO?

I sure do. I have a solid understanding of SEO having completed Kate Toon’s comprehensive Recipe for SEO Success course and will make sure that your keywords are in all the right places (with no dodgy keyword stuffing and always writing for humans first).

Why should I hire you?

You get the benefit of someone with a mix of journalism experience (storytelling, research, fact checking), conversion copywriting skills and the latest content marketing know-how. I’m also friendly, fun and reliable.

I don't have the budget for website copywriting. Can we still work together?

Yes – you can book a website review, where I audit your site and give you recommendations to implement. This is the most affordable way to work with me.

How do I get started?

Fill out the short form via my Contact page and we’ll go from there.

What's the process of working with you?

Step-by-step instructions are on my How I work page.

I capitalised on the depths of Katrina's expertise by enlisting her to do my website copywriting, book descriptions and press releases. This hugely expanded my exposure and elevated my brand, taking it to the next level. Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself to be an absolute authority and joy to work with.”

- Todd Sinclair, Rebel Vegan Life

Why hire me?

I’m an experienced journalist turned copywriter, content marketer and PR strategist, which means you get the benefit of my skills in:


  • Storytelling
  • Research
  • Fact checking – I once saved a plant-based meat brand from the major embarrassment of almost sending out a press release with an incorrect sustainability claim about their packaging
  • Interviewing – I’ve interviewed people from all walks of life, from A-list celebrities and CEOs to social justice advocates, business owners and everyone in between. I host an interview-based podcast with almost 200 episodes. This means I’m skilled in teasing out relevant nuggets from you, your staff and your customers.
  • Persuasive copywriting using proven frameworks to (ethically) encourage your customers to buy from you
  • Content strategy (no more churning out content that doesn't bring you results)
  • PR strategy (as an experienced, award-winning journalist, I know what the media want and how to get the best chance of free publicity for your brand)

Hey, I'm Katrina Fox.
I’m a copywriter and content strategist for purpose-led brands and thought leaders. With more than 2 decades of experience as a journalist and seven years’ experience in conversion copywriting and content marketing, I’m here to help your brand sparkle by creating engaging content to attract your ideal customers.

Ready to work with me?

Get in touch and tell me about your project.