Story Mining

Unearth the narratives in your business.

Founders, entrepreneurs, executives, experts and leaders tend to share information, stats, and data – whether that’s to investors, customers or in presentations.

It kind of makes sense, especially in business because we’ve been led to believe that logic rules and anything else is ‘fluffy’.

But, no matter how impactful your numbers or graphs are, no one will remember them … unless they’re wrapped around stories.

We remember stories because they make an emotional connection between the storyteller and the audience.

The best leaders are excellent storytellers.

I bring together my 20+ years’ experience in journalism and eight years in content marketing, PR and personal branding to work with you to find, craft and share stories relevant for different scenarios, using narrative frameworks that our brains are literally wired to embrace.

These don’t need to be epic sagas – sometimes they’re anecdotes, and they need to have a business point.

👉 Here’s how I help:

Your Journey Story
Case studies & interviews