Personal brand strategy & coaching

Personal brand strategy and coaching by Katrina Fox

Work with me one-on-one to build your personal brand.

You’re an entrepreneur who wants to make a positive impact in the world while thriving in your life and business. Awesome!👏

But how can you stand out in your industry and differentiate yourself, even from other mission-driven business owners?

By building a distinctive personal brand.

Now, don’t panic: You don’t have to throw on a sequin jacket and disco dance your way onto a stage to become a visible, influential and well-paid expert – unless that floats your boat. Just me? Ok then! 😀✨🕺

Building your personal brand doesn’t have to be ‘icky’.

➡️ You don’t have to ‘fake it’ or pretend to be someone you’re not.

➡️ You don’t have to drive yourself to exhaustion and overwhelm, trying to be on *all* the platforms and forcing yourself to create content that makes you feel like you’re undergoing a root canal without anaesthesia 😲

The key is to build an authentic personal brand in a way that’s sustainable for you and aligned with your strengths and energies.

I’m here to help you amplify your visibility, impact and sales.

Together, we’ll craft a personal brand strategy that reflects your core beliefs and strengths, communicates your expertise, and resonates with your ideal audience.

You’ll get coaching, feedback, support, thought leadership content strategy and PR strategy to elevate your authority and position you as a leader in your niche.

So, put on your sparkly shoes (Nope? Just me again? Ok, I’ll put mine on – you do you 😆) and let’s take the first steps towards working together.

Here’s how we can work together:

Personal Brand Power Hour

✨You fill out a questionnaire at the time of booking

✨I review your current online footprint (social channels and other personal branding materials) and carry out a competitor analysis

✨We get on a 60-minute strategy/coaching call in which I share my feedback and provide actionable next steps

Use this session to brainstorm, get me to review content, ask questions, gain clarity – whatever you need.

Investment: $600 AUD (approx $400 USD or £300)


(3-months minimum)

High-touch strategy and coaching with me for 3 months to kickstart or deepen your personal brand.


This is a tailored offering to each client but may include the following:

✨ Personal brand audit

✨Development of messaging

✨Determining your strengths, values, personality, tone of voice

✨Identifying your expertise and potential speaking topics

✨Thought leadership content strategy (done for you)

✨PR strategy & media kit (done for you)

✨Free access to my comprehensive PR course for you and/or your team member

✨Media training (via Zoom)

✨LinkedIn profile review, rewrite and optimisation

✨Content review

✨Pitch deck review


✅ 2 x Zoom calls per month (60 mins each)

✅ Unlimited voice message, text message and email support (Mon-Fri AEST)

Investment: $5,000 AUD per month (approx $3,300 USD or £2,600 a month). GST will be added for Australian residents).

Optional extras:

The above is for strategy and coaching (including a done-for-you media kit with press release and bios documents, and an initial rewrite of your LinkedIn profile).

As we go through the process together, I can connect you with awesome specialists for the following:

– Done-for-you ghostwriting
– Done-for-you social media management
– Done-for-you PR/media outreach
– Image consulting
– Personal brand photography
– Web design for your personal site
– Graphic design/visual branding (colours, logo etc)
– Done-for-you virtual summit
– Done-for-you podcast creation


What does it cost?

Investment is noted above. If you buy the Personal Brand Audit & Strategy Call and within 30 days you sign up for the 3-month coaching package, I’ll deduct the cost of the Audit.

With the PR strategy, do you contact the media for me and act as my publicist?

No, you or your team are responsible for outreach to the media. I provide you with everything you need to do this or I can connect you with a publicist or PR agency if you choose. During the coaching package, you have access to me to advise you and provide feedback on your pitches and press releases.

How long does it take?

For the personal brand audit: You book in a time in my calendar, I do the review and come to the session with a strategy and feedback.

For the personal brand strategy and coaching package, I request a minimum of 3 months so we have time to do a deep dive into your goals, strengths, values, expertise, review of your content, along with a PR and content strategy.

How much notice do you need?

For the personal brand audit, I can typically turn this around within 7 days. For the strategy and coaching: As it’s high touch, I only work with a small number of clients at a time. Fill out the form on my Contact page to enquire.

What kind of clients do you work with?

I specialise in purpose-led founders and CEOs especially (but not limited to) those in the vegan, plant-based, alt protein, alt dairy, eco, impact and BCorps space. I don’t work with anyone who sells or makes products with animal ingredients or harms or exploits animals in any other way. I like clients to care about people, animals and planet.

What do you need from me?

You need to be coachable and open. For the coaching package you’ll need to complete a comprehensive briefing document about yourself and your business goals and to complete any tasks/activities. If you’re not super confident but willing to put yourself out there, that’s ok – we can work together on this.

Why should I hire you?

I’ve spent the past eight years creating a personal brand for myself in the vegan and plant-based business space as a trusted authority.

I’ve worked as a journalist for more than 20 years , so I understand reputation management and how to get your message out.

I’ve helped hundreds of vegan, plant-based and ethical business owners to become known, including providing access to my platforms and connections in my network.

I’m also friendly, fun and reliable 😊

How do I get started?

For the Personal Brand Audit, you can book here.
To apply for a coaching package, fill out the short form linked on my Contact page and we’ll go from there.

What's the process of working with you?

Find the details on my How I Work page.

Client Love

Katrina was invaluable in helping me find my footing in the vegan and plant-based space. She is the ultimate connector. She helped me network and gain exposure among some of the biggest names in the vegan and plant-based space. And at the same time, she helped me refine my content to ensure that I would be most impactful in finding clients and collaborators. I am truly grateful for the opportunity to work with Katrina and I would strongly recommend her as a coach to anyone who is looking to get their vegan or plant-based business off the ground fast.”

- Rachel Cook, consumer insights expert

“Katrina’s coaching led to some specific actions that increased the visibility of my personal profile and brand. Highly recommended as someone who knows their stuff.”

- Phil Preston, founder, The Business Purpose Project

“It’s been great working with Katrina, having someone I can go to and support me with various projects. These included giving a talk at a relevant industry event, streamlining and updating my website and getting clear on my offers. Our monthly call really helped to keep me focused and on track and it was incredibly helpful to be able to contact Katrina in-between those sessions to get her input and feedback. Katrina is a wealth of information and obviously really knows her stuff when it comes to the world of vegan and plant-based PR and marketing.”

- Coral Sirett, founder, Zest Health

I thoroughly appreciated being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. I highly recommend her services and am keen to work with her again.”

- Claire Smith, Beyond Investing

Katrina has a great eye for what’s trending and who to get your work in front of. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that. I recommend her 100 percent!”

- Sara Kidd, vegan pastry chef & author

“We are extremely happy that we hired Katrina to raise the profile of our company, as well as the profile of my personal brand as a plant-based health and fitness influencer in Australia and the USA. We were featured in several articles and a major plant-based cookbook. Katrina is not only hardworking, but really easy to work with, plus she's well connected and respected in the plant-based world. She remains flexible in her approach and can see fantastic opportunities as they arise.”

- Tammy Fry, Fry Family Food Company

Katrina was instrumental in ensuring my book launch was incredibly successful. Her reputation opened the doors to opportunities I’m sure I wouldn’t have landed on my own. Her PR and marketing strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher

- Mitali Deypurkaystha, founder, The Vegan Publisher

When I met Katrina I was still naive about building and promoting a vegan brand. She quickly became a trusted mentor. I capitalised on the depths of Katrina’s expertise by enlisting her to do my website copywriting and press releases. This hugely expanded my exposure and elevated my brand, taking it to the next level. Her approach was never prescriptive – we worked together to explore how I wanted to develop my business. Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself an absolute authority and joy to work with.”

- Todd Sinclair, founder, Rebel Vegan Life

I’ve been a fan of Katrina’s work for many years. Having an expert in marketing, PR and personal branding who is well respected and well connected in the vegan community that I can go to for support for various aspects of my business has been instrumental to my growth. Katrina is so generous with her time and expertise, and I truly feel she cares about my success and the success of all vegan business owners. I can see a much brighter (and sparkly) future for all people and animals because of her leadership.”

- Stephanie Harter, founder, Coaching Like You Give a Damn

Hey, I'm Katrina Fox.
I help you find, craft & share your stories to inspire, influence & impact your audience. I'm a personal brand coach and PR strategist for purpose-led entrepreneurs as well as a content marketing writer and content strategist for agencies and larger brands. With more than 2 decades of experience as a journalist and seven years’ experience in copywriting, content marketing and PR, I’m here to help you use strategic storytelling to grow your business and become a stand-out star in your industry.

Keen to work with me?

Get in touch and we'll go from there.