Your Journey Story

The story of you is powerful.

Forget any notions that storytelling is ‘fluffy’. Business is all about relationships – whether it’s with your customers, teammates, investors, or other stakeholders.

And it’s human connections that drive these relationships.

Your personal narrative, told in your voice, is something that AI writing tools can’t replicate.

What is your journey story?

Sometimes called an ‘origin’ story in leadership circles or even a ‘personal brand story’, it’s the story of how you got to where you are today and what makes you special and memorable.

Why is your journey story important?

⭐ Builds genuine connections: Sharing your journey story helps everyone – from your team to your customers – really get you, creating deeper, more meaningful bonds. It also helps you attract the kind of folks who’ll want to join you on your mission. This includes investors who constantly say they’re investing in the people behind a brand.

⭐ Sets you apart: No one else has your unique combination of experiences, expertise and personality. It’s what differentiates you from the crowd, making you truly memorable.

⭐ Guides your decisions: Reflecting on pivotal moments in your past can help you make business choices with clarity and conviction.

⭐ Boosts marketing and PR opportunities: In a world of samey ads and unpredictable algorithms, genuine stories stand out.

The thing is, your story isn’t just one story: It’s a rich tapestry of anecdotes you can use to connect with diverse audiences in various scenarios.

But it’s hard to spot your own stories. Or even recognise what’s a story and what isn’t, and which ones are relevant in a business context.

What you may think is mundane may be golden. It’s hard to be objective about yourself.

There may also be stories you’ve completely forgotten about that are hidden gems.

Or you may simply lack the time, inclination or skills to write your own story.

👉 Here’s where I come in:

Journey story writing sevice:

I use my unique, proprietary story mining process known as STAR to unearth the narrative treasures in your past that you can use to inspire, influence and impact your audiences, from customers and investors to team members.

The STAR process is different to what you may have experienced before. It’s not coaching or therapy but we do dive deep into your background with a set of thought-provoking questions tailored to you.

You’ll be pleasantly surprised at what comes out and how it’ll help you connect with your audiences.

Your Journey Story covers:

✨How you started out
✨How you got to where you are today
✨How your experiences have shaped you
✨Key moments & anecdotes that make you memorable
✨What fires or lights you up

How the STAR process works

STORY MINE:

We get on Zoom for a deep-dive conversation for around 1.5 to 2 hours where I’ll ask you bespoke questions designed to unearth stories from your life that are relevant to your business journey.

TAKE TIME TO REFLECT:

I go through the transcript of our recorded call and consider how to structure your journey story. You’ll let yourself process the experience and anything that came up.

ASSEMBLE:

I write the first draft of your journey story in a shared document.

REFINE & EDIT:

We work together to polish your journey story and I deliver your final draft.

***PLUS:

Story Bank: During our conversation I listen for stories and anecdotes that can be pulled out and added to your Story Bank.

This is a live document I create for you which you can add to and use for different scenarios, such as the opening to a speech, a media interview, or demonstrating your values.

What you can use your journey story for:

• Presentations
• Pitch decks
• Speaker kit
• Media kit
• Media interviews
• About page
• LinkedIn profile
• Social media posts
• Blog posts
• Book
• Elevator pitch
• Job interviews

Who’s it for?

I love to work with founders, executives, entrepreneurs, experts and leaders who are doing good in the world for people, animals or planet (extra kudos if it’s all 3!).

🌱 I have a particular interest and specialise in the vegan, plant-based and animal-free innovation sector.

Confidentiality assured

You don’t need to share your deepest, darkest secrets with me, or the world. But you need to be open to exploring parts of your journey that you may not think are relevant to the business world.

Everything we discuss is confidential. I realise you’re putting a lot of trust in me and I take that very seriously.

Client testimonials

You know those marketers who promise to 10x your sales or guarantee results? While they may have achieved success for *some* of their clients, the truth is that very little is guaranteed in marketing because so many factors are involved. What works for one person won’t necessarily work for another.

But your journey story is an important component in growing your business or personal brand and I can certainly help you to bring it to life.

Here’s what some of my clients have said about working with me:

Investment

$1,995 AUD (plus GST for Australian residents).
Or $1400 USD or £1200 UK pounds

FAQ