Your Journey Story

Your story text on typewriter with cat to show your origin story for business.

The story of you is powerful.

Forget any notions that storytelling is ‘fluffy’. Business is all about relationships – whether it’s with your customers, teammates, investors, or other stakeholders.

And it’s human connections that drive these relationships.

Your personal narrative, told in your voice, is something that AI writing tools can’t replicate.

What is your journey story?

Sometimes called an ‘origin’ story in leadership circles or even a ‘personal brand story’, it’s the story of how you got to where you are today and what makes you special and memorable.

Why is your journey story important?

⭐ Builds genuine connections: Sharing your journey story helps everyone – from your team to your customers – really get you, creating deeper, more meaningful bonds. It also helps you attract the kind of folks who’ll want to join you on your mission. This includes investors who constantly say they’re investing in the people behind a brand.

⭐ Sets you apart: No one else has your unique combination of experiences, expertise and personality. It’s what differentiates you from the crowd, making you truly memorable.

⭐ Guides your decisions: Reflecting on pivotal moments in your past can help you make business choices with clarity and conviction.

⭐ Boosts marketing and PR opportunities: In a world of samey ads and unpredictable algorithms, genuine stories stand out.

The thing is, your story isn’t just one story: It’s a rich tapestry of anecdotes you can use to connect with diverse audiences in various scenarios.

But it’s hard to spot your own stories. Or even recognise what’s a story and what isn’t, and which ones are relevant in a business context.

What you may think is mundane may be golden. It’s hard to be objective about yourself.

There may also be stories you’ve completely forgotten about that are hidden gems.

Or you may simply lack the time, inclination or skills to write your own story.

👉 Here’s where I come in:

Journey story writing sevice:

I use my unique, proprietary story mining process known as STAR to unearth the narrative treasures in your past that you can use to inspire, influence and impact your audiences, from customers and investors to team members.

The STAR process is different to what you may have experienced before. It’s not coaching or therapy but we do dive deep into your background with a set of thought-provoking questions tailored to you.

You’ll be pleasantly surprised at what comes out and how it’ll help you connect with your audiences.

Your Journey Story covers:

✨How you started out
✨How you got to where you are today
✨How your experiences have shaped you
✨Key moments & anecdotes that make you memorable
✨What fires or lights you up

How the STAR process works


We get on Zoom for a deep-dive conversation for around 1.5 to 2 hours where I’ll ask you bespoke questions designed to unearth stories from your life that are relevant to your business journey.


I go through the transcript of our recorded call and consider how to structure your journey story. You’ll let yourself process the experience and anything that came up.


I write the first draft of your journey story in a shared document.


We work together to polish your journey story and I deliver your final draft. As well as your overall Journey Story narrative, I’ll also provide 2-4 shorter, fleshed out stories/anecdotes.


Story Bank: During our conversation I listen for stories and anecdotes that can be pulled out and added to your Story Bank.

This is a live document I create for you which you can add to and use for different scenarios, such as the opening to a speech, a media interview, or demonstrating your values.

What you can use your journey story for:


  • Presentations or talks
  • Pitch decks
  • Investor meetings
  • Speaker kit
  • Media kit
  • Media interviews
  • About page
  • LinkedIn profile
  • Social media posts
  • Blog posts
  • Book
  • Elevator pitch
  • Job interviews

Who’s it for?

I love to work with founders, executives, entrepreneurs, experts and leaders who are doing good in the world for people, animals or planet (extra kudos if it’s all 3!).

🌱 I have a particular interest and specialise in the vegan, plant-based and animal-free innovation sector.

Confidentiality assured

You don’t need to share your deepest, darkest secrets with me, or the world. But you need to be open to exploring parts of your journey that you may not think are relevant to the business world.

Everything we discuss is confidential. I realise you’re putting a lot of trust in me and I take that very seriously.

Client testimonials

You know those marketers who promise to 10x your sales or guarantee results? While they may have achieved success for *some* of their clients, the truth is that very little is guaranteed in marketing because so many factors are involved. What works for one person won’t necessarily work for another.

But your Journey Story is an important component in growing your business or personal brand and I can guarantee that I’ll help you to bring it to life and tell it in ways to connect with your audience.

Here’s what some of my clients have said about working with me:

Katrina’s strategies have helped to position me as the go-to thought leader and expert in my field as a book consultant and publisher.
Mitali Deyupurkaystha

The Vegan Publisher

Katrina’s curiosity, intelligence and integrity sets her apart from other writers and editors.
Anne Lawson

Sirius Communications

An absolute professional and pleasure to work with. Katrina is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic.
Roberto Damante

Former content director, Pinstripe Media

Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself an absolute authority and joy to work with.
Todd Sinclair

Rebel Vegan Life

Katrina is a fabulous writer. I regularly commissioned her to write personal profile stories on some of the biggest names in the vegan community. She is always professional, brings wonderful flair to her writing, and is simply a pleasure to work with.
Rachael Morris

Former editor, Nourish magazine


$1,995 AUD (plus GST for Australian residents).
Or $1400 USD or £1200 UK pounds


What does it cost?

The investment for your journey story is $1,995 AUD (plus GST for Australian residents). Or $1400 USD or £1200 UK pounds.

Do you write my journey story for me?

Yes, I do. But we have a deep-dive conversation where I ask you thought-provoking questions and really get to know you. I record this so I can capture your essence and how you speak, so the story is written with your personality. I complete the first draft then we work together to refine it.

How long will my journey story be?

It depends on what we uncover and also your age as obviously the older you are, the more experience, wisdom and stories you’re likely to have. Typically it’s likely to be around 2000 words or so.

How long does it take?

Typically 7-10 days.

How much notice do you need?

It depends on my workload. If you have a particular deadline, let me know when you book a Zoom chat.

What kind of clients or brands do you work with?

I love working with founders, entrepreneurs, executives, experts and leaders who are doing good in the world for people, animals or planet.

I have an interest and specialise in the vegan, plant-based and animal-free innovation sector.

I’m happy to work with you in conjunction with your marketing or PR agency if you have one, as what I offer is a deep-dive journey story process that you can use in your marketing and PR efforts.

What do you need from me?

I need you to spend up to a couple of hours with me for our deep-dive conversation where I’ll ask you thought-provoking questions. And to be willing to be open (and even a bit vulnerable) in reflecting on your past.

Why should I hire you?

You get the benefit of someone with more than 20 years of journalism experience who’s helped thousands of people from all walks of life tell their stories. I’ve also spent the past few years working with entrepreneurs and business leaders to help them become standout stars in their industry. I’m also friendly, fun and reliable 😊

How do I get started?

Book a Zoom chat with me first of all to discuss your journey story. If we’re both happy that we’re a fit, I’ll send you an invoice for immediate payment along with a Letter of Agreement for you to sign. I’ll then be in touch with a questionnaire and a link for you to book in our deep-dive conversation.

Hey, I'm Katrina Fox.
I help you find, craft & share your stories to inspire, influence & impact your audience. I'm a personal brand coach and PR strategist for purpose-led entrepreneurs as well as a content marketing writer and content strategist for agencies and larger brands. With more than 2 decades of experience as a journalist and seven years’ experience in copywriting, content marketing and PR, I’m here to help you use strategic storytelling to grow your business and become a stand-out star in your industry.

Keen to work with me?

Get in touch and we'll go from there.