Copywriting & Content Writing for Agencies & Brands

Let me sprinkle some (eco-friendly) glitter on the words you use to connect with your audience.

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8 seconds at the most. That’s how long you’ve got to grab someone’s attention with your content.

So beige isn’t going to cut it.

If you want people to:

  • Stay and explore your website instead of racing away from it quicker than Usain Bolt 🏃‍♂️
  • Buy your stuff with the enthusiasm of an Abba fan meeting Agnetha 🙌
  • Love your brand so much they send a ton of referrals your way… then:

You need the right words that connect with your ideal customers at the right time.

That’s where I come in.

What I do

Case Studies & Interviews

Showcase how your brand makes your customers’ lives better.

White Papers & Ebooks

Boost your authority with research-driven, long-form content.

Blog Copywriting

Engaging blog posts that keep customers on your site.

SEO Copywriting

SEO-optimised content to help your customers find you.

Who I am

I’m Katrina Fox

I help your brand sparkle to attract customers like a magpie to a sequin in the sunlight.

With more than two decades as a journalist and seven years’ experience in conversion copywriting and content marketing, I use my skills to research your (or your clients’) ideal customers to come up with words to entice them (ethically of course) to buy from you.

No dodgy manipulative tactics: Just smart, creative copywriting using proven frameworks, backed by a solid content strategy to help you succeed.

I specialise in longer-form content marketing copy that informs, entertains and inspires.

More about me

Since starting out as a journalist more than 25 years ago, I’ve honed my storytelling, research, conversion copywriting and content marketing skills to help businesses like yours succeed.

When you hire me, you get the benefit of someone who:

  • =Knows how to find and write compelling stories that attract the right people to your brand
  • =Understands how to deeply research your target market/s and produce content that resonates with them
  • =Checks facts and sources to make sure your copy is solid so you’re not caught out
  • =Creates engaging, original, SEO-optimised copy that’s written for humans first
  • =Knows how to package all the above into proven copywriting formulas and frameworks that make it a no-brainer for your ideal clients to whip out their credit cards and buy from you (ethically of course)

A few of my work highlights

  • 25 years’ experience as a senior reporter, features writer, sub-editor and editor, both on staff and as a freelancer, on a broad range of print and online media in the UK, US and Australia
  • Regular contributor to Forbes online for a year, writing about vegan and plant-based business
  • Author and editor of several books
  • Written for a heap of B2B outlets in HR, housing, construction, advertising and more
  • Content marketing writing for major brands in the tech, SaaS, finance and business spaces


Thanks to more than a quarter of a century’s experience as a journalist, I can turn my hand to researching and writing in just about any niche or topic.

I do specialise in the following:

Vegan, plant-based, alt protein, alt dairy, animal-free food, fashion & bio tech

I never thought I’d be cool or trendy (I love disco and my favourite band is Abba), but having been vegan for 26 years, I’m finally ‘with it’! cool

If you need a writer well versed in this growing field, I’m your gal.

As well as living the lifestyle, I’m the host of the Vegan Business Talk podcast and author of Vegan Ventures: Start and Grow an Ethical Business, the first global book providing success strategies for aspiring and existing vegan business owners.

Vegan Ventures by Katrina Fox

Purpose-led, eco/sustainable 

If you’re a Bcorp or social enterprise making the world a kinder place for people, animals or planet, you’re my kind of business.

You need to sell your products or services but you want to do it ethically and I’m totally down with that.

No dodgy, manipulative tactics here: Just smart, creative, persuasive copywriting and ethical marketing strategies.

Tech, SaaS, marketing, finance, business

Without tech and marketing, purpose-led brands and thought leaders can’t achieve their mission.

For the past seven years I’ve immersed myself into these areas. I love hearing about new tools and solutions and recommending them to my networks.

I’ve written content marketing pieces and case studies for major brands and startups including Microsoft, Google, Hnry, KPMG, Freshworks, and many more.

Who I work with

I love to help agencies and brands in the following spaces:










How I help you

SEO Copywriting

SEO-optimised content to help your customers find you.

Case Studies & Interviews

Showcase how your brand makes your customers’ lives better.

Blog Copywriting

Engaging blog posts that keep customers on your site.


White Papers & Ebooks

Boost your authority with research-driven  long-form content.

Brands I’ve worked with

Through my work with Pinstripe Media agency, I’ve written content marketing articles for the following:

Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic

- Roberto Damante, Content Director, Pinstripe Media

I’ve also worked with:

Client love

“When I met Katrina I was still naive about building and promoting a vegan brand. She quickly became a trusted mentor. I capitalised on the depths of Katrina's expertise by enlisting her to do my website copywriting and press releases. This hugely expanded my exposure and elevated my brand, taking it to the next level. Her approach was never prescriptive – we worked together to explore how I wanted to develop my business. Katrina has been integral to establishing my reputation and new business. Throughout the journey, she has proven herself an absolute authority and joy to work with.”

- Todd Sinclair, Rebel Vegan Life

Katrina has been of great assistance to the LHMU in presenting accurate and carefully written text to our members and industry stakeholders. She has helped the communications team put together text for website, national magazines and newsletters. Katrina is a really good team member and always delivers to deadlines; I greatly value her skills.”

- Bronwyn Ridgway, former LHMU National Coordinator Communications & Strategiesdia

Katrina is a woman in the know (and a fabulous journalist into the package!). I regularly commission her as features writer for Nourish magazine, on topics ranging from complex social justice issues and the state of plant-based business to more personal profile pieces on some of the biggest names in the vegan community. She is well-connected, always professional, brings wonderful flair to her writing, and is simply a pleasure to work with.”

- Rachael Morris, editor, Nourish

A suberb writer, excellent editor, entirely reliable.”

- Pauline O'Loughlin, UTS

When you are a creative like me, you need to find someone who focuses on the detail. That’s when I found Katrina. I felt like when I was working with Katrina that every sentence I wrote was going to be carefully appraised. I liked knowing that my words were in safe hands.”

- Melissa Stefano, Cancer Confidence

Katrina’s curiosity, intelligence, integrity sets her apart from other writers and editors.”

- Anne Lawson, Sirius Communications

Apart from being very rigorous about sticking to deadlines – she never let me down – Katrina was able to turn any article that I gave her to research and write into an enjoyable, accurate read. I would have no hesitation in recommending her for both her ability and reliability.”

- Dael Climo, former editor of Building Products News

It was great to have an experienced eye over our website, assessing it afresh and knowing that Katrina was absolutely a cheerleader for the business. I loved that Katrina’s suggestions included lots of immediately actionable items – as well as longer-term changes. She has incredible depth of knowledge, is generous with it, and the positivity of her sparkling energy is contagious!”

- Alice Shopland, founder, Angel Foods

I loved the preciseness and the way Katrina looked at each detail on my website from the viewer's perspective. She pointed out things I wasn’t aware of, and gave excellent suggestions for modifying the wording of titles and explanations describing my course. Katrina is an excellent content and marketing strategist.”

- Karen Ranzi, I Feel Fabulous with Food

Katrina has a great eye for what’s trending and who to get your work in front of. I wanted to make sure my brand reached the right people with the right message and Katrina helped me do that. I recommend her 100 percent!”

- Sara Kidd, vegan pastry chef & author

I thoroughly appreciated being able to consult with Katrina on various strategies. She is very well connected in the vegan and plant-based business space and is full of expert PR and marketing knowledge. I highly recommend her services and am keen to work with her again.”

- Claire Smith, Beyond Investing

Words written

Years' experience

Interviews carried out

Happy Customers

Keen to work with me?

Get in touch and we'll go from there.