Case Studies & Interviews

Case studies and interviews copywriter Katrina Fox

Case studies and interviews are the perfect way for you to connect with your audience on a deeper level.

No one likes being sold to (even if we want what’s being sold). But we love stories and hearing about other people’s experiences and how they relate to us.

Through case studies and interviews, you can show the world how your products and services have impacted your customers in real and meaningful ways, without doing a ‘hard sell’.

They’re a great way to get a glimpse into the minds of your target audience so you can better understand their needs, wants, and expectations, and discover new and creative ways to reach them.

With more than 25 years’ experience as a journalist, storytelling is in my blood.

I love interviewing people and know how to make them feel at ease and tease out compelling nuggets and insights.

I’m happy to interview you, your staff and your customers. As an experienced podcaster, I can create audio and/or video which you can repurpose and embed into written content.


I prefer to do case studies and/or interviews as part of a package or retainer and in line with your content strategy. If you don’t have one of these, I can help you create it for an additional fee.

To give you an idea of pricing:

Case studies start from $700 AUD.

Through my work with Pinstripe Media agency I’ve done case studies for:

Katrina is an absolute professional and pleasure to work with – she is the highest quality communicator and deeply intelligent writer who brings a plethora of ideas, outstanding writing, incredible contacts, and an inspiring work ethic.

- Roberto Damante, Content Director, Pinstripe Media


What's the cost?

Case studies and interviews start from $700 AUD, depending on the length and scope.

How long does it take?

For retainer clients, I can typically handle one or two case studies/interviews a week. For one-off pieces, depending I can usually turn these around 2-3 days, sometimes sooner if it’s urgent and depending on the availability of interviewees.

How much notice do you need?

It depends on my workload. Sometimes I can turn around a case study or interview within 48 hours if it’s urgent if you give me a solid brief and information and the interviewee is available.

What kind of clients & brands do you work with?

With more than 25 years’ experience as a journalist writing for a range of different industries, I can turn my hand to case studies and interviews in most sectors and enjoy the diversity. That said, I specialise in purpose-led brands and thought leaders, including vegan, plant-based, alt protein, alt dairy, eco, BCorps (my podcast Vegan Business Talk features 170 episodes of guest interviews). I also specialise in tech and SaaS. I’m happy to work with agencies as well as with brands directly. I don’t work with companies who sell or make products with animal ingredients; nor do I work with fossil fuel brands or Big Pharma.

What do you need from me?

A detailed brief, including relevant background information (I will still do my own research) and any questions you want me to ask (I will also come up with my own questions), and contact info for the interviewees. Or, if you’d like me to come up with ideas for case studies and interviews, we’d need to get on a deep dive call and complete a briefing document.

Why should I hire you?

I’ve interviewed thousands of people from all walks of life, from A-list celebrities and authors to business owners and changemakers during my 25 years of journalism. I’m skilled in putting guests at ease, asking questions and eliciting the nuggets that will keep your audience hooked. I’m an experienced podcaster: My popular Vegan Business Talk features 170 guest interviews. When you hire me, you get an experienced journalist who’s also skilled in content marketing so you get case studies and interviews that are designed to delight your audience and show off your brand in the best light.

How do I get started?

Fill out the short form on my Contact page and we’ll go from there.

What's the process of working with you?

Find out the details on my How I Work page.

Hey, I'm Katrina Fox.
I help you find, craft & share your stories to inspire, influence & impact your audience. I'm a personal brand coach and PR strategist for purpose-led entrepreneurs as well as a content marketing writer and content strategist for agencies and larger brands. With more than 2 decades of experience as a journalist and seven years’ experience in copywriting, content marketing and PR, I’m here to help you use strategic storytelling to grow your business and become a stand-out star in your industry.

Keen to work with me?

Get in touch and we'll go from there.