What is the difference between a copywriter and a content writer?
A copywriter uses words to promote a person, business or idea.
Generally you’d hire a copywriter to write sections of your website in which you want visitors or potential clients to take a certain action, such as buying a product or service, or signing up to your newsletter.
Copywriting is about marketing, promotion and/or sales. Copywriters create text and jingles for ads, write press releases and direct mail copy.
Copywriting on a website, blog, e-zine, newsletter or magazine works best when it appears alongside non-promotional content.
An entire website, blog, e-zine, newsletter or magazine that’s focused only on ‘selling’ to a reader doesn’t offer the reader as much value as one that provides useful and interesting information.
Also, people can see through a hard sales pitch and may be turned off by it.
Copywriting is predominantly the domain of PR specialists, marketers, sales people and adverting agencies.
Content writing is the creation of non-promotional text such as feature articles, news stories, profiles or case studies. Generally speaking, content writing is carried out by professional journalists and authors.
What is the difference between a copywriter and a content writer?