Last week I pitched an article to a mainstream media outlet. They’ve published me before and the odd time they haven’t wanted to go ahead, they’ve let me know so I could pitch it elsewhere. This time I got no reply. I followed up and again, got no reply.
I’ve also had a time a while back where initially an outlet said ‘yes’ to my pitch, I sent the article in but they didn’t publish it. And when I contacted them to ask why, they didn’t get back to me!
Has this ever happened to you? If so, you probably felt disappointed. Hurt, perhaps. Or even angry. Maybe your ‘mini me’ went into overdrive, telling you how stupid you were to have pitched a story in the first place and of course it wasn’t good enough because you’re not good enough and the best thing you can do is never again put yourself in that kind of situation where you can be rejected.
I get it. I hate rejection. Over the years I’ve learned to handle it a lot better than I used to and to not allow it to hold me back.
It helps when I remind myself that some of the top writers, authors and journalists all experience rejection. JK Rowling’s Harry Potter was rejected by 12 publishers in 1996 and just last year it was revealed that the manuscript for her latest novel, The Cuckoo’s Calling, which she wrote and submitted under a male pseudonym, was rejected by several publishing houses.
Rejection is part and parcel of putting yourself forward in the media in order to grow your business. Even the best pitch submitted to the right journalist at the optimum time occasionally gets passed over. And you can’t let it stop you from ever seeking media coverage again!
But what do you do in these scenarios? I’m often asked this by my media coaching clients:
When do you follow up with the journalist? How often? What if they still don’t respond? When should I pitch to another outlet?
I cover all of this in this week’s episode of Katrina Fox TV: