Stressed. Irritable. Frustrated.
These are some of the emotions journalists feel a lot of the time and particularly when we’re on a short deadline. We’ve got a story to write and we need an expert quote. Of course we turn to the oracle known as Google and start checking out your website – and those of your competitors.
How do we choose who to call (or email)? A professional-looking website certainly helps. But regardless of how ‘pretty’ it looks or how fancy the template is, there’s one element that endears us to you:
A media room.
A media ‘room’ is simply an area of your website that contains information specifically for the media. A media room should have a section containing your press releases and also a Media Kit.
A Media Kit (aka ‘Press Kit’) is an online ‘brochure’ of essential information about your and your business or cause, including images. And the information needs to be presented in specific formats for journalists.
Whenever I go to a site and I see that a professional or an organisation has a media room and media kit, it immediately tells me they understand my needs and have taken the time to make my job as easy as possible. And when you can make a journalist’s job easier, the more likely you are to be chosen as an interviewee and quoted.
There are three essential things you need in your online media kit from the get-go, even if you’ve had no media experience. And one that you add as you get featured more.
I cover what they are and how to do them right in this week’s episode of Katrina Fox TV.
Got questions or feedback? Leave them in the comments below.